The Intelligence Core
Know which half of the budget is working.
Most companies have analytics installed and still cannot answer basic questions. We fix the tracking, define the metrics, and build the reporting so numbers stop being argued about.
Who this is for
- Businesses whose analytics nobody trusts
- Teams reporting different numbers from different tools
- Companies preparing for investment or due diligence
- Operations teams needing live performance visibility
Problems we solve here
- Two tools show two different revenue figures
- Nobody knows which channel produced a customer
- Reporting takes days of manual spreadsheet work
- Tracking broke months ago and nobody noticed
Core offering
What we do here, in short.
- Analytics Implementation and Tracking PlanEvent tracking designed on purpose, documented, and verified.Two to six weeks.
- Business Intelligence DashboardsLive dashboards for the numbers your team checks most.Three to eight weeks.
- Data Pipeline and Warehouse SetupConsolidate data from every system into one queryable place.Six to sixteen weeks.
- Attribution and Funnel AnalysisTrace revenue back to the channels and steps that produced it.Three to six weeks.
- Reporting Automation and Data CleanupDeduplicate, standardise, and automate the reports assembled by hand today.Two to six weeks.
How this work runs
The path from brief to handoff.
- 01
Audit — what is tracked, what is broken, what is missing
- 02
Define — a measurement plan with one definition per metric
- 03
Implement — clean, privacy-conscious tracking
- 04
Build — dashboards and scheduled reporting
- 05
Validate — reconcile against source systems
Questions
Answered before you have to ask.
- Is this compatible with privacy regulation?
- We implement privacy-conscious analytics with proper consent handling and minimal personal data. Compliance also depends on your policies, which we will flag where relevant.
- Can you work with our existing tools?
- Yes. Replacing a stack is a last resort, not a starting recommendation.
- Why do numbers never match exactly?
- Different tools count differently — attribution windows, blocking, and deduplication all vary. We document the expected variance so it stops being a monthly argument.
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